People often skip marketing pages and go straight for the pricing page to get a sense of a SaaS product's features.
So why not add video clips of each feature in our pricing grid that become visible on hover to give potential users a clear idea of what they're getting for their money? Example and inspiration: https://tdinh.notion.site/Every-pricing-page-should-have-GIFs-e74d6d363d4c4d33b5ff754452f7ab96
Benefit is less friction when signing up, all the info you need + visuals are right there on pricing page. Folks who still want marketing page flow for making their decision are unaffected, better capture for folks who like to skip marketing pages.
Yeah this would be done on an action, like on click of something that is otherwise locked/disabled. I've seen some good examples in some other apps, Fullstory is one I recall recently
Would have to be done in a way that's not too cluttered if it's in the app, or else it could get annoying.
Would be great to add these in the app too - so when it blocks you from going to insights, history, a/b testing, etc - can show you right there a bit about the feature (link to doc would be handy too)